BUSINESS INSPIRATION FROM CITY OF MALANG

Malang is a city that is always crowded on weekends because it has many tourist attractions. The increase in the number of tourists often makes the streets of Malang become congested and jammed at certain points.

The motorbike has become the most effective transportation to use around the city of Malang. This is because the density of the road makes the motorbike become the most flexible transportation to penetrate congestion.




In addition, the motorbike is also more comfortable to use to drive on the many small and narrow streets in Malang. Many tourists go to Malang by car, and not by motorbike.

Then how is the solution to get a motorbike as a solution to avoid congestion while traveling in Malang?

Motorized vehicle rental businesses become a promising business and bring many benefits. That is why this business opportunity is a good prospect to be your investment because motorbike rental in Malang seems to be never empty of visitors who want to rent.

The capital needed to open a motorbike rental business is not so great, because you can just start with the motorbike that you have first, then after more capital is collected, you can slowly add to the fleet of motorbikes for your motorbike rental business.

You can also start a business by working with several partners to borrow their motorbike as a rental motorbike, with a profit-sharing system.

1. Determine a Strategic Location

It is commonplace to determine the strategic location for your motorbike rental. Try motorbike rental places close to tourist attractions or with terminals, airports, and stations to facilitate access from prospective customers to your motorbike rental place.

The more strategic your place of business, the faster your business will develop. Strategic location is the most important point to start a business because tourists will easily find your place.

2. Determine the Right Target Market

The second important thing to pay attention to and be prepared in the motorbike rental business is about the target market that you are looking for. Wrong in choosing the target marketing, it means that you have to be prepared to accept losses because determining this target will affect the choice of location.

For example, if your target is young people such as college children who wander and do not carry motorbikes, then you must choose a location close to the boarding house or university. The need for mobility such as going to a place to do coursework, organizational meetings off campus or traveling for hangouts with friends will require them to rent a motorbike at your motorbike rental place.

And not a few will rent in a long period of time such as weekly or monthly if they need a motorbike as the main transportation to get to campus. Another thing is if your target is tourists, then you can open a rental place near the tourist area or places that are used to stay tourists such as hotels, homestays, and so on.

You can also open a rental kiosk near the terminal, station or airport if your target is migrants or tourists.

3. Providing Motors Adjusted to Targets

The third thing that must be prepared is to prepare a motorbike that suits your target. If your rental target is more specific for young people, you have to provide a motorbike with a sporty style, which is suitable for both men and women.

If you want the type of motor that can be used for all people, both men, and women, you can choose a motorbike for you to rent because the matic motorbike is the easiest motor to use and surely everyone who can ride a motorbike can drive automatically. But if your target market is specifically for men you can provide the type of trail bike or motorsport.

Malang has many trail paths that can be chosen. This makes frequent events for the trail community in Malang, and usually for those who come from outside the city will definitely look for trail bike rentals to be able to take part in the beautiful and exotic trail touring in Malang. Especially for the trail bike, most enthusiasts come from the trail community, who like to drive their adrenaline by riding this type of motorbike in a challenging area.

This golden opportunity from the many communities and trail lines in Malang city should be your consideration to open a Malang motorbike rental service by including a trail bike as the main choice.

4. Determination of Motorbike Rental Prices and Special Promos

For the price of renting a motorbike, you must first conduct a market survey to see the price range of competitors. After conducting a survey and knowing the price range priced by competitors, you must be able to determine the price in the midst of the most expensive and cheapest price quotes from competitors.

To balance and attract the attention of your customers, you must provide additional facilities in rental packages such as helmets, raincoats, and masks. In addition, you can add attractive promo offers, for example for long-term rentals, you can give discounts or you can create a member card system and give 1-time free rent for those who have rented a motorbike several times in your place with a name and identity same.

5. Maintenance of Rental Motor Units

Each motor unit that you rent must be in good condition and prime. It is very important to maintain and maintain engine performance by regularly servicing it to maintain the engine performance of the vehicle. This is important in order to keep away all the bad things that can happen, such as breaking down the engine or bad motor performance when used.

Customers can provide poor feedback on social media, and feedback or reviews can later be widespread and have a bad impact on your business. That is why routine care is absolutely necessary.

Those are some preparation tips that you have to do before starting a motorbike rental business. Opportunities for motorbike rental are very profitable because the need for vehicles as a means of transportation to travel within the city is very necessary for all groups.

But this must be balanced with proper management or management and unique and creative marketing ideas to help your rental services be quickly recognized by potential customers. So much information about renting a motorbike in Malang that we can share, hopefully, this info is useful for you to start a business.