WHAT IS INTERNET MARKETING?

#1. UNDERSTANDING ONLINE MARKETING

Actually, what is internet marketing? In general, the notion of internet marketing is a form of marketing carried out through or using internet media or online.

Maybe all this time our understanding of internet marketing is just selling on the internet. Actually, it's not wrong either because if you look at the definition, internet marketing is online marketing through the internet. However, if we've talked about marketing, it means it's not just sales but also includes a promotion, advertising, branding, and customer service that is done online.

Then, what is the point of us doing internet marketing? Of course, every business person wants to increase their sales results or want to make their brand more famous. Well, the internet is one of the excellent media to provide information to internet users about their business, and also as a medium to sell the products they have.

In order to make it easier for us to understand what internet marketing is, I will try to explain it in a simpler way and provide some examples of the forms of internet marketing that are usually done by internet marketers (online marketers).

The form of internet marketing we can divide into 2 parts, namely as a Source of Income, and How to Promotion. Basically what is done in online marketing is actually only two, but the type of business is very much. The following is a simpler explanation of internet marketing:

A. Internet Marketing for Source of Income

At present, the internet has become the lifestyle of the Indonesian people, especially urban society. Take a look around you, almost everyone already has a smartphone, even the siomay craftsmen already have a WhatsApp application on their smartphone so they can directly promote their merchandise to customers.


Online marketing as a source of income can be done with several types of businesses, including PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), selling their own products (goods and services), and so forth. Here's the explanation:

1. PPC (Pay Per Click)

PPC (Pay Per Click) programs are followed by many website/blog owners to earn income from their online properties, for example, Blog Articles, YouTube channels, Online Forums, News Portal, and others. The income earned from this PPC program is derived from visits and also clicks made by visitors to an advertisement on a site.

Publishers or site owners will be paid per click made by visitors to the site, where the price per click has been determined in advance by the Advertiser/advertiser. Income depends on the number of ad clicks and also the price of clicks that are bid by the Advertiser.

This PPC program is one of the most promising online business models. Some companies that offer PPC programs include:

• Google Adsense
• Bidvertiser
• Chitika
• Infolinks
• Blogger Gathering
• Sitti
• Blog Network ID
• AdsenseCamp
• Kliksaya
• And others

2. PPS (Pay Per Sale)

From the name, we might understand this program. We will get paid every time a product is purchased from our affiliate link. The amount of income depends on the number of goods sold, and also the rate of percentage of commission from the owner of the item.

Companies that offer PPS programs include:

• Amazon.com
• Clickbank.com
• And others

3. PPL (Pay Per Lead)

This is an affiliate program where the seller/vendor will give a commission every time we successfully send leads to the seller/vendor. For example, we direct internet users to register with e-mail newsletters, free trials, or fill out forms, through our affiliate link. One of the companies offering the PPL program is MaxBounty.com.

4. Selling your own products or other people's products

Right now, selling something through the internet is not something extraordinary. We can sell anything through the internet, both goods, and services. Besides that, our offline business can also be marketed through the internet, you know. For example, we have a business selling fried onions, just sell it through the internet, there must be someone who buys :)

Apart from selling their own products, we can also get income by selling other people's products, whether physical products or digital products. One process of internet marketing by selling other people's products is by becoming someone else's product reseller or drop shipper. Likewise, with digital products, we can become an affiliate marketer for a product that is sold by someone else.

5. Online Auction

On the internet, there is also a place to sell something that belongs to us or belongs to someone else we help sell, by auction. Of course, this can be profitable because we can sell our goods to people who bid at the highest price.

A well-known company that provides online auction facilities:

• eBay.com
• Flippa.com
• And others

B. Internet Marketing for Online Promotion (Traffic Generation)

As mentioned earlier in the article, online promotion is one form of online marketing. No matter what product or business you want to promote, the internet is one of the most effective media to build a brand and make our business website known to many people.

There are many ways to promote a business through internet media, including through SEO (Search Engine Optimization), through PPC ads (PPC Ads), Email Marketing, Mobile Advertising, and Social Media Marketing.

1. SEO (Search Engine Optimization)

SEO is a form of online promotion that I really like because it's free. However, SEO requires special skills, requiring a process with no time. In fact, SEO often requires costs for optimization.


That is why there are many website owners who are willing to spend money to hire SEO services to make their business site in the main page of search engine results.

3. SEM (Search Engine Marketing)

Unlike SEO, this search engine marketing is a PPC (pay per click) ad that shows on the search engine results pages of search engines. In Indonesia, Google is the most frequently used search engine on the internet.

For keywords that are sought after by internet users, we will see ads on the top, right side, and bottom of the search results for a keyword. Many internet marketing experts say that Google Ads is a marketing method that has a very high conversion because our website pages have a big chance of getting potential customers from search engines.

In this case, we as advertisers must spend money so that our ads appear on search engines. Of course, we can adjust the price of advertising according to the existing budget.

4. Email Marketing

As the name implies, email marketing is the process of marketing products or services using email as a tool. Email marketing is also a variety of types, there are direct emails, email retention, and advertising in other people's emails. Email marketing is usually very effective because promotions or sales letters can be sent directly to the owner of the email account.


An important note that must be kept in mind is that we should not do SPAM because it will disturb other people, and of course it will harm us because the email owner can subscribe or enter our email into the SPAMMER list.

5. Mobile Advertising

Mobile advertising is an advertising service through a mobile application. As we know, smartphone users are now very plural, and their cellphones are usually carried everywhere. This is what makes mobile advertising very effective for media business promotion. Some mobile ads models are via SMS, Banner Ads, Games, and others.

6. Social Media Marketing

As with SEO, online promotion using social media can be done for free. But this is not as easy as most people imagine because it involves many factors, both from social media users and from their own social media.

As we know, users of social media sites like Facebook, Twitter, Google+, and YouTube, the number is already very much. And this is a very effective promotional media for marketing any product through the internet.

Social media also has an advertising feature that is very widely used by internet marketers to gain traffic and sales. Some of the popular one's today are:

Facebook Ads
Twitter Ads
Instagram Ads
YouTube Ads

And so forth

#3. Advantages of Internet Marketing

Online marketing has several benefits and advantages compared to conventional marketing. Referring to the definition of internet marketing above, here are some advantages of online marketing:

• Online marketing can be done 24 hours non-stop.
• The market reach is very broad because we can reach various cities, provinces, and even other (global) countries when marketing a product through the internet.
• The cost of online marketing tends to be more economical than conventional marketing.
• With internet marketing, the risk of loss tends to be smaller than conventional marketing.
• We can track and measure consumer response data in marketing activities.
• Can market products to many people at once personally without consuming time.
• And there are many other advantages.

So a little brief explanation of what internet marketing is, and the media that can be used for online marketing. Indeed there are many ways to do internet marketing, but we don't need to do everything because not all marketing methods can be successfully worked on. Choose some of the most effective and suitable for making money online or market the products/services you want to promote.